Why is web so important?

Having a positive and productive web presence is SO IMPORTANT to a business these days, especially if your target market includes Baby Boomers and younger. You’re probably thinking to yourself, “duh Stephanie, I know that!”… but why is it so important?

Last year it was estimated that 74.1% of the US population used the internet, which has grown from 44.1% in 2000. That is A LOT OF people. Also few people these days will pick up one of those hefty books (usually yellow in color) to find information; instead they are searching online or asking a friend to find what they need. Yes there are still those who use the paper version, but without a web presence you are missing out on a huge market. Either by web or in print, chances are good that a prospect will try looking you up online to get some information before contacting you directly, making web a must have resource for the majority of businesses.

Which leads me to my second point, it is VITAL that if you want your website to do anything for you that your website is engaging, informative (but straight to the point) and well organized, so the visitor can find what they are looking for fast. How do I do this you ask? Though design, page organization and good content!

A website can be a great tool by helping you share information, automate your process and turn visitors into clients. Keep in mind that you need a method of GETTING people to your website. There are many ways of driving traffic to your site, ranging from free to expensive. But that is a conversation for another time.

If you are debating about the value of having a website, here is the key… who is your target market and are they searching online? Answer yes, and there is your answer.

Having a positive and productive web presence is SO IMPORTANT to a business these days, especially if your target market includes Baby Boomers and younger. You’re probably thinking to yourself, “duh Stephanie, I know that!”… but why is it so important?

Last year it was estimated that 74.1% of the US population used the internet, which has grown from 44.1% in 2000. That is A LOT OF people. Also few people these days will pick up one of those hefty books (usually yellow in color) to find information; instead they are searching online or asking a friend to find what they need. Yes there are still those who use the paper version, but without a web presence you are missing out on a huge market. Either by web or in print, chances are good that a prospect will try looking you up online to get some information before contacting you directly, making web a must have resource for the majority of businesses.

Which leads me to my second point, it is VITAL that if you want your website to do anything for you that your website is engaging, informative (but straight to the point) and well organized, so the visitor can find what they are looking for fast. How do I do this you ask? Though design, page organization and good content!

A website can be a great tool by helping you share information, automate your process and turn visitors into clients. Keep in mind that you need a method of GETTING people to your website. There are many ways of driving traffic to your site, ranging from free to expensive. But that is a conversation for another time.

If you are debating about the value of having a website, here is the key… who is your target market and are they searching online? Answer yes, and there is your answer.